ambie drew
About
CV
My practice interrogates consumerism, gender, and identity through the lens of the digital self. How do we construct our personas online, and how do these fabricated selves bleed back into reality? What does it mean to exist in the overlap between screen and body? I explore these questions through Ambie Drew, my alter ego and a construct of internet culture, algorithmic logic, and fragmented realities. She exists solely to consume, produce, and glitch. A hyper-mediated figure navigating the liminal space between human and digital.
Memory, desire, and digital performance intersect. Using moving image, installation, and text, my practice materialises as looping, multi-screen experimental films and immersive installations. These works probe the entanglements of artificial intelligence, femininity, and corporeality, revealing a fluid boundary between fantasy and reality. By analysing the consumption of plastic, data, and flesh, the pieces capture the visceral, often grotesque, consequences of such, offering a meditation on the posthuman body, intimacy, and digital melancholy.